"Broaden Your Borders" | Rochester Global Connections Visits NSP

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Earlier this year NSP was connected with a local organization, Rochester Global Connections, by our great friend and one of Rochester's biggest cheerleaders, Alyssa Belasco :) Rochester Global Connections is a nonprofit that promotes “international understanding and cultural exchange between our community and international students and visitors”. Alyssa called us after an overwhelmingly inspiring meeting she had with a delegation of women from all around the world hosted by RGC, with the resounding declaration, “You just have to meet them!” All of the women are creative entrepreneurs and business owners within their own home countries, from Algeria, Tanzania and Malaysia, just to name a few.

The ladies were on a journey throughout the States and came to Rochester through the U.S. Department of State's International Visitor Leadership Program (IVLP), a program designed to build understanding between professionals from abroad and local communities during short-term exchanges. The delegation traveled and participated in workshops and site visits, as well as met with local specialists among many different careers. We were lucky enough to be included on that list!

Olori Ajayi | The Katie Wang Company (Founder, Chief Operations Officer) | Nigeria

Olori Ajayi | The Katie Wang Company (Founder, Chief Operations Officer) | Nigeria

Dr. Welyne Jeffrey Jehom | Anthropologist, Emporoh Plt. (Founder) | Malaysia

Dr. Welyne Jeffrey Jehom | Anthropologist, Emporoh Plt. (Founder) | Malaysia

Lynda Serir | Urban Music Artist, Business Owner | Algeria

Lynda Serir | Urban Music Artist, Business Owner | Algeria

The goal of the IVLP is "to provide firsthand knowledge about U.S. society, culture, and politics, while cultivating lasting relationships." There is no application process for the program - participants are nominated by the staff at the U.S. Embassies, and each delegation or project has a theme. Themes can be anything from Civic Education, to Energy Security to Environmental Protection. This particular project theme was Women and Entrepreneurship (so you know we're ALL about it). The ladies were accompanied by a liaison officer from the Philippines, Dr. Teresita Bernales.

As soon as these women walked through our doors, our studio was alive with conversations, hugs and instant friendships. We met Olori Ajayi, Foudner and Chief Operations Officer for the Katie Wang Company, an ethical apparel sourcing and production company in Nigeria. The brand focuses on transforming and empowering women through their choice in fashion and lifestyle. Olori has been nominated as one of the Top 100 Female Entrepreneurs in Nigeria! We were also introduced to Lynda Serir, an urban music artist and bakeshop owner from Algeria. She has released several albums and sings in Arabic, French and English. In total, there were six women in our studio, sharing their stories and their passion for connecting others through their work. It was so inspiring to be in the same room as women from different corners of the world, who are dreaming big and pushing boundaries. We felt like we had known them for years, instead of the 30 minutes they were able to take out of their busy schedule to spend in our studio!

Teresita Bernales, Ed.D. | President of Bridges, Etc. | Philippines

Teresita Bernales, Ed.D. | President of Bridges, Etc. | Philippines

Mariama Colley | Proprietress, Studio 441 | The Gambia

Mariama Colley | Proprietress, Studio 441 | The Gambia

Aysha Boma | Founder and Managing Director, Tembea Mara | Tanzania

Aysha Boma | Founder and Managing Director, Tembea Mara | Tanzania

“Broaden Your Borders” is RGC's slogan, and a sentiment we hold near and dear to our hearts here at NSP – keeping our hearts open to all the beautiful and unique people we meet on a daily basis, never limiting ourselves to fit into a certain mold, and always learning from our neighbors. These badass women continue to be an inspiration for us (we're all Facebook friends now!) as they travel the world and strive for success in their personal and professional lives. So, we encourage you to meet someone new this week, listen to their story, share yours, and maybe even start chasing that dream you've been putting off for a while.

Special thanks again to Alyssa Belasco for connecting us with the organization, and Josephine Perini, Director of International Visitor Programs at Rochester Global Connections, who hosted the delegation here in Rochester.

Real Women of Rochester | Jessica Lewis

Jessica Lewis | Age: 32 | Communications Specialist

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Q: Tell us about your journey through womanhood.

A: As a little girl I always admired beautiful, strong, smart women. I looked to those women as an inspiration for myself because I've always been driven, hardworking and goal-oriented, and aspired to be the best person I could be. As I grew and matured I knew how important it was for other girls to see someone who could be an example to them. I made it a priority to pay it forward to other young women coming behind me. I've always prided myself on living a life that could be an example for others. I want girls to know that you can love yourself, be confident, strong, and in charge of your life and make decisions that make you happy and feel fulfilled. Those principals have guided me on my journey to womanhood.

Q: What would you say to another woman who may be going through something you've been through?

A: My advice to another woman going through something I’ve been through is to always stay the course. I would encourage her to step out on faith, being unafraid to make mistakes. It is through mistakes that we develop our own path to self-discovery.  I would also say don’t let fear, doubt or anxiety get in your way. You are an over-comer and victory is an arm’s reach away. I would caution any woman against comparing themselves to others as each woman has her own journey.  And, lastly, in the face of adversity never comprise your integrity.

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Q: How do you feel when you look at your favorite photo of yourself from your shoot?

A: I feel awesome. It’s like I’m in awe.  

Q: What would you share with a woman who doesn't think she is beautiful enough to be photographed?

A: I would say “pish-tosh.” Every woman is beautiful. Beauty is not just what’s on the outside, although society has conditioned us to believe that. Beauty is what’s on the inside. Furthermore, we are each beautiful in our own way. We have to look beyond society’s standard of beauty and create our own. 

Q: What message would you like to share with other women?

A: Women have been constantly told how to look, act, dress and carry ourselves. Women are blazing trails as entrepreneurs, professionals, mothers, business owners, and often doing so simultaneously. While women wear many hats, and play many roles, our appearance can often be scrutinized. Recognizing who we are and the greatness within us affirms our ability to excel in our various endeavors and empowers us to persist.   

Q: What are your thoughts on beauty?

A: Beauty comes in many different forms. On the outside it’s represented by various hues, tones, shapes, sizes and color. On the inside it’s represented by joy, peace, love, confidence and positive self esteem.  

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Q: What are your hopes for the next generation of women? What advice would you give to them?

A: My advice to the next generation is to continue to blaze new trails and break barriers. I hope that each generation learns and grows from the last, and creates new standards for themselves that are empowering, encouraging and uplifting. 

Q: What would you say to your sixteen year old self?

A: I would tell myself to continue to follow your dreams and passion. Don’t be deterred by outside forces that have no bearing on you and avoid the guy that’s coming your way senior year.

Q: What's the most empowering experience you've had as a woman?

A: My most empowering experience as a woman is the launch of my public relations firm, LáLew Public Relations. My passion for public relations began in college. While an undergraduate student at Buffalo State College, I served as the president of an on-campus club called Black Active Minds which led student meetings around pressing issues such as race, equality and social justice. I often found myself engaging in meaningful conversations with peers and would promote club activities and publicize special events. Years later, those experiences coupled with my professional experiences would come full circle with the launch of my own public relations company.    

In March, LáLew PR turned two years old and I can proudly say that I am a successful entrepreneur, owning the fastest growing, Black-owned, woman-owned public relations firm in Rochester, New York. 

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Q: When do you feel the most beautiful?

A: I feel most beautiful on the outside when I feel good on the inside. 

Q: What do you love about being a woman?

A: I love the strength of being a woman.

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Real Women of Rochester | Annette Abell

Annette Abell | Age: 45 | President, Business Owner

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Q: Tell us about your journey through womanhood

A: I was raised by a single mom, put myself through college and worked nights as a cashier for an extra $0.25/hour, graduated and started my post-college life as a Manager Trainee at Enterprise Rent-A-Car in Rochester instead of Syracuse because the white collar job prospects were better here. After rear ending a renter's repaired car with the very vehicle she had just returned to the office I was let go only to start a cold call center job where I cried in the parking lot during lunch each day. Eventually, thanks for an aunt who worked at Xerox (network was key!!!), I joined the trade show industry and was so very fortunate start a career. It was here that I learned what marketing really was and gained a small glimpse into the beast called sales. It was also a rude wake up call for how corporate America worked (and still does work). My role at an agency that served a then successful firm allowed me to see how decisions are really made and how people really behave in the workforce. (Remind me to tell you how I returned home after a trade show where my three clients were blonde women like me and how I returned home with fire engine red hair and a belly button ring because i was too chicken to get a tattoo). This job was an appetizer to the thick, raw steak serving with a side of whoop ass that would be my next job where I felt like I really started to come into my own. 8 restructurings, 5 job changes, 1 major jump from marketing to sales (with a $20,000 pay cut), and a layoff will do that to you. Fast forward to a sales job that brought me to London and Paris, and how kids led me to accept a job at a small, local firm to launch an entirely new business line for this firm. I took the pay cut to strike a better work/life balance. This, ironically, only lasted 4 months. I was fired. They said they did not think I knew what I was doing. I was defeated. Crushed, embarrassed. Then pissed. The next morning I woke and decided to implement the exact plan they rejected. This spawned Able Cloud Advisors. We are 8 years old now and have a 5 star rating on the Salesforce.com app exchange. Did I mention I'm a one-man band? I do it all myself: sales, marketing, HR, legal, accounting, and all fulfillment of the work we win. (We = me and the 700 voices I hear in my head that demand I do this and do that. "Forget about that last date. He was an a**hole anyway." But I digress.) In true fashion, karma wore red and a year after launching the man who fired me was himself fired. He implemented my business plan and became my competitor. He--with his condescending, arrogant partner--ran the company into the ground leaving 21 people without a job. Today, after 8 years, I feel like I'm finally ready to think about what's next. It truly took me that long just to establish a groove. I'm not certain I want to grow where I have employees yet. Maybe I'll learn from the others in this group so I can decide what's next.  

Q: What would you say to another woman who may be going through something you've been through?

A: It's so freaking hard. It's so easy to fail. It seems insurmountable. Ask for help, guidance, a shoulder. Focus on what brings money in the door. The rest can wait. If there is no income then it's all for not. Know that at the end of the day you must take care of yourself first: body, mind and soul (BMS). You have to be at your best physically, emotionally, and spiritually (PES) to get through a single day. Your personal life may suffer. For me, a divorce actually helped me gain the PES I so desperately needed. You have to surround yourself with the right people--not just women. It's a man's world, unfortunately, and omitting them from your tight circle of sage business advisors is a mistake. You can do it. The cards are stacked against you, no doubt. But it can be done.

Q: What surprised you most about your photography experience?

A: How passionate Natalie was. How she made me feel great about my physical appearance. I needed that. Thank you.

Q: How do you feel when you look at your favorite photo of yourself from your shoot?

A: I love it. It captures exactly who I am--even if I wish I did not give off the persona I do. My friends said I look like an in-control badass in both the boardroom and the bedroom. LOL! Maybe THIS is why I cannot get a date. Again, I digress...

Q: What would you share with a woman who doesn't think she is beautiful enough to be photographed?

A: Fuck that! Put on your best outfit and go. You will finally find a picture of the true you. You deserve it.

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Q: What message would you like to share with other women?

A: I took a deep breath in after reading this question. There is so much to share... Where do I start? It's hard. I've made so many mistakes. I'm the only employee so there is no one to blame when things go south--and they will! BUT it can be done. You have to allow yourself to hear the things others are telling you whether it's that your business idea sucks, or that your marketing proposition that you came up with yourself is off or whatever. You have to listen. Do you act on everything tiny piece of feedback? NO. Do you listen to the people who never started a company? Hell no. But you do have to listen. You have to leave your ego at the door. Conversely, you get to own every single success and win. You made it happen. 

Q: What are your thoughts on beauty?

A: I struggle with this. I'm in a good space now but have grown comfortable with who I am today. But that took me 20 years to get here. Dating in today's day and age quickly tests my resolve, that is for certain. All in all 2018 is a great place to be in terms of diversity and acceptance of all the various forms women take. We need not be size 2, tall and blonde. But self doubt is pervasive. It's a FT job to love oneself. To put yourself FIRST. Be that allowing yourself down time, a massage, going to the gym, trying a new lipstick. There is nothing more attractive to me than confidence. That said, this will scare people. It will turn off people who can only function if they are the "big man on campus." You have to decide who you want to be. How you want to be known. Whatever you decide that is--THAT is what is beautiful. 

Q: What are your hopes for the next generation of women? What advice would you give to them?

A: That they see themselves as women, but that no one else cares about their anatomy. Advice? Own who you are. Own your mistakes. Own where you are in life. Sure we face discrimination (women of color and different sexual orientations more-so) but so what? If a door is slammed in your face either knock on a new one or kick the first door down. 

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Q: What would you say to your sixteen year old self?

A: Your thighs are not as fat as you think they are. 

Q: What empowering message would you like to share with young women today?

A: You have to learn from those around you. You do not know it all. Yet your naivete is an asset. Ask an older woman: Knowing what you know now, would you get married? Have kids? Start a business? Have taken that job? The answers will probably be, "No." The secret is to make a life for yourself while your still naive and before you become jaded or cynical.  

Q: What's the biggest hurdle you've overcome career-wise as a woman?

A: Accepting that failure is a big part of my success. And I hate failure.

Q: When do you feel the most beautiful?

A: You want me to be honest? When a handsome man engages me in a dating context. Sad but this "oh he likes me" is still the best validation for me. 

Q: What do you love about being a woman?

A: That I am raising two boys who see a woman doing for herself--all of it. I fix the leaky facet, I run the house, I run my business. I expect them to respect me. Nothing is more empowering than raising two boys who I hope will grow to be respectful gentlemen. 

Yuliana Yurkevich | Insurance Agency Owner

Yuliana Yurkevich, Insurance Agency Owner

Yuliana Yurkevich, Insurance Agency Owner

Walking into her office, Yuli greeted us with a smile and an enthusiastic wave as she finished one of her many phone calls of the morning. Every minute counts when you’re a #girlboss, right? Showing her hospitable Eastern European roots, she kissed us on the cheek and welcomed us in. It was the first time I had met Yuli, and from the mere 45 seconds I had been in her presence, I could already see why Natalie and Whitney spoke so highly of her. From her posture to her demeanor, Yuli exuded love and gratitude - one of the first things she told us was, “I feel very blessed.” Perhaps the most amazing thing about her was the delicate and unmatched balance between confidence and humility. Being both grounded and successful will do that to you, I guess, along with an inspiring family of role models and their unwavering support.
      With $80 in their pockets, Yuli’s parents moved from Ukraine to the United States in search of the American Dream. Yuli was just 14 years old and in the midst of a pivotal time in a girl’s self-discovery. “It was tough, being a teenager and trying to adapt and blend in, and be normal I guess,” she told us. “I think the biggest dream that I had was probably to become someone. And not necessarily to chase “The Dream,” to make lots of money, but to become a strong woman - to become somebody who can learn and teach and just kind of evolve and continue growing,” she said. It’s 20 years later and she’s done just that. Yuli began working for Allstate as an employee, but after 8 years of hard work, dreaming and planning, she took the leap to start her own agency and landed with both feet firmly planted in the ground.
      “I’m still like, oh my god, I am a business owner, I have employees, and I’m shocked…in a good way. But I still shoot to get a bigger office, or to get more employees to show what I can bring and what I can do so we can be together and be positive and creative.”
      From the minute we stepped in Yuli’s office, the environment was clearly one of teamwork and support. “Issues, problems or happiness, we all face it together,” Yuli said, noting that she and her employees spend more time together than they do with their own families.  A small bulletin board sat near Yuli’s desk: the office vision board. Each employee had a section of it to place snippets of magazines, quotes, or photos. “It’s where we have the little things we want and it’s like, keep looking, we’re gonna get there, wherever it is. We’re a team.”
      Yuli sent us along on our day with swag bags full of pens and water bottles, huge smiles on our faces, and perhaps the most inspiring parting words of all time: “I think if you just keep dreaming, eventually those dreams come true. Keep going for it. Every day is a new challenge and you just gotta grab it and go with it.”

 Hannah McCarthy

 Hannah McCarthy

This interview was conducted by our new Marketing/Communications intern, Hannah McCarthy, a rising sophomore at Elon University in North Carolina.